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the brief

Zuzka Light, a top fitness creator specializing in memberships and nutrition plans, turned to Arctic Leaf to fix her broken email marketing. Open rates were low, spam complaints were high, and automation was missing. We rebuilt her program from the ground up! New designs, 7 essential automated flows, and deliverability repairs. The goal: turn email into a real revenue channel while reconnecting with her audience and building consistent membership growth.

159%

Increase in Open Rates

performance highlights

  • Open rates jumped 159%, climbing from 21% to 55%
  • Spam complaint rates dropped 52%, restoring deliverability health
  • Welcome Series converted new leads into paying members faster
  • Winback flows reactivated lapsed customers
  • Abandonment flows captured missed sales opportunities
  • Subscriber list grew through optimized pop-up strategy

52%

Drop in Spam
Complaint Rates

key points of work

  • Designed a full set of custom-branded email templates
  • Launched 7 automated flows, including Welcome, Winback, Cart & Browse Abandonment
  • Fixed deliverability issues through IP warming and DNS corrections
  • Reclassified sends between marketing and transactional for sender health
  • Added high-converting website pop-up for lead capture
  • Built a framework in Klaviyo ready for future dynamic app integrations
  • Rolled out targeted campaigns supporting IP warming and subscriber conversion

how arctic leaf helped

We rebuilt Zuzka Light’s email engine from scratch, turning a weak channel into a membership machine. Our work established a strong automated foundation, repaired deliverability, and got campaigns firing again. Every step was designed to convert leads, re-engage past buyers, and build lasting revenue.

Lifecycle Flows and Segmentation
Automated flows like Welcome, Winback, and Abandonment converted both new and lapsed users, fueling membership growth and customer retention.

Campaign Strategy and Execution
Campaigns were crafted to rebuild sender trust, warm up audiences, and convert subscribers during critical account recovery phases.

Performance and Platform Optimization
Deliverability fixes and new lead capture tools brought emails back to inboxes, while Klaviyo’s structure was set up to scale with Zuzka’s fitness app launch.

results

Arctic Leaf’s rebuild turned Zuzka Light’s email from a liability into a growth weapon. Open rates more than doubled, spam complaints were cut in half, and automated flows now power ongoing member acquisition and retention. With email back on track, Zuzka’s brand has a direct, profitable line to her audience, and room to grow.

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