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We initially partnered with Arctic Leaf for their expertise in eCommerce consulting and development. We were facing a tight four-month deadline to completely replatform our website and Arctic Leaf truly delivered. They got our new site live with time to spare and they made countless improvements to our user experience. We were so impressed that we extended our partnership to cover annual maintenance and email marketing optimization. Arctic Leaf dug into our existing campaigns, suggested smart improvements, shared their best practices, and significantly expanded our email flows. In just three months, we've seen substantial growth across the board. The boost in engagement alone has already proven to be a worthwhile investment. A big thank you to the whole Arctic Leaf team for their commitment, innovative ideas, and hands-on support.

We initially partnered with Arctic Leaf for their expertise in eCommerce consulting and development. We were facing a tight four-month deadline to completely replatform our website and Arctic Leaf truly delivered. They got our new site live with time to spare and they made countless improvements to our user experience. We were so impressed that we extended our partnership to cover annual maintenance and email marketing optimization. Arctic Leaf dug into our existing campaigns, suggested smart improvements, shared their best practices, and significantly expanded our email flows. In just three months, we've seen substantial growth across the board. The boost in engagement alone has already proven to be a worthwhile investment. A big thank you to the whole Arctic Leaf team for their commitment, innovative ideas, and hands-on support.

- Lekker Home

the brief

Lekker Home, a premium furniture retailer, was racing against an Adobe contract deadline. Their bloated Magento site was hurting UX, performance, and internal workflows. They needed a fast, reliable move to BigCommerce, without losing the refined look their audience expects. Arctic Leaf came in as a strategic partner, delivering a complete migration, upgraded UX, and a future-proof foundation. In parallel, we transformed their email program into a consistent profit channel, using smarter flows, better targeting, and scalable infrastructure.

92%

Increase in Revenue from
Automated Email Flows

performance highlights

  • 92% increase in revenue from automated email flows
  • 100% increase in Average Order Value from flow recipients
  • 87% increase in Revenue Per Recipient
  • +139% overall revenue growth post-migration
  • +592% revenue surge from organic search
  • 600%+ average monthly ROI on email program

100%

Increase in AOV From
Flow Recipients

key points of work

  • Migrated site from Magento to BigCommerce using Arctic Leaf’s “Willow” theme
  • Delivered custom filtering + badge system beyond platform defaults
  • Ran post-launch UX audits and ongoing site improvements
  • Overhauled Klaviyo email flows: Abandoned Cart, Browse Abandonment, Welcome Series, Winback
  • Built and optimized list growth through pop-ups and segmentation
  • Integrated Cart Rebuilder to recover more abandoned sales

87%

Increase in Revenue
Per Recipient

how arctic leaf helped

We migrated Lekker Home to BigCommerce, fixed UX issues, and made their site faster, cleaner, and ready for growth. Then we turned email into a revenue machine with smarter flows, better timing, and 600% ROI.

Lifecycle Flows and Segmentation
Automated flows like Welcome Series and Abandoned Cart produced a 92% revenue lift, doubled order values, and kept revenue steady even during seasonal shifts.

Campaign Strategy and Execution
Custom pop-ups and segmented campaigns kept deliverability high, protected list health, and turned email into a consistent revenue stream.

Performance and Platform Optimization
Cart Rebuilder and better trigger logic pushed abandoned cart recovery higher, while ongoing UX audits and dev updates locked in gains across site and email.

+139%

Overall Revenue Growth
Post-Migration

results

Arctic Leaf’s strategy delivered real, compounding results. Lekker Home saw ecommerce revenue climb by 139% while email flows doubled their average order value and nearly doubled flow-attributed revenue. Automated sequences now account for a consistent share of sales, delivering over 600% ROI and building long-term retention. With ongoing UX improvements and email optimization, Lekker Home is set up for sustained growth across both channels.

+592%

Revenue Surge From
Organic Search

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