Harmon Discount partnered with Arctic Leaf to make a fast, focused shift from brick-and-mortar to e-commerce. With Black Friday Cyber Monday around the corner, they needed a Shopify store live in weeks - not months. Our job: build a functional, clean site that carried over their legacy brand into a digital storefront. Alongside the site, we activated a Klaviyo-powered email marketing program to recover revenue, grow their list, and bring their retail voice into inboxes. Everything moved at speed, with zero room for missed deadlines or missed opportunities.
We helped Harmon Discount pivot fast, getting their Shopify store live in time for the biggest shopping weekend of the year. On the email side, we built a strong foundation, launching automated flows, cleaning lists, and using segmentation to improve performance from day one. Our strategy balanced speed with precision, ensuring every piece supported revenue goals while reinforcing Harmon’s retail identity in a new digital space. From fixing domain issues to monitoring inbox placement, we covered the gaps so the client could focus on selling.
Lifecycle Flows and Segmentation
Automated flows like Abandoned Cart and Welcome Series recovered lost revenue and converted new site visitors into subscribers, setting up a repeatable engine for growth.
Campaign Strategy and Execution
Branded, timely campaigns helped reintroduce Harmon to their email audience, turning awareness into clicks and sales. Seasonality planning kept resources focused where they mattered most: BFCM and holiday peaks.
Performance and Platform Optimization
Tools like Kickbox protected list health, while QA and cross-team syncs kept both the site and email program firing on all cylinders. Clean lists and tight segmentation lifted engagement and set deliverability up for long-term wins.
Arctic Leaf’s rapid e-commerce and email strategy gave Harmon Discount the tools to compete in digital retail, right on deadline. Their Shopify store went live before BFCM, delivering a stable, branded shopping experience. At the same time, our email foundation work (flows, campaigns, list growth) set the stage for revenue recovery and long-term CRM expansion. The result: a smooth pivot from physical shelves to digital carts, backed by marketing that performs.
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