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VisionPros

visionpros

Market Research
Brand Strategy
Copywriting
Custom UX
Custom Integration
Health / Beauty
Content Marketing
Klaviyo
Shopify Plus
VisionPros Portfolio

We collaborated with VisionPros to rebrand their e-commerce site, shifting their focus from budget supplier to trusted lifestyle brand. Our ongoing email marketing strategy, alongside in-depth market and user research, helped develop a new visual identity and strengthened their UX. These efforts led to a 39% revenue increase, 287% higher click-through rates, and improved customer retention.

“Working with Arctic Leaf has been a transformative experience for VisionPros. Their team took the time to fully understand our business before crafting a brand and strategy that truly reflects who we are. The rebrand, including our new logo, has been a strong foundation for our ongoing marketing efforts. On the email marketing front, Arctic Leaf has been instrumental in maintaining a significant portion of our revenue, with email consistently accounting for over 30% of our revenue. Their dedication and attention to detail have made a real difference for us.”

“Working with Arctic Leaf has been a transformative experience for VisionPros. Their team took the time to fully understand our business before crafting a brand and strategy that truly reflects who we are. The rebrand, including our new logo, has been a strong foundation for our ongoing marketing efforts. On the email marketing front, Arctic Leaf has been instrumental in maintaining a significant portion of our revenue, with email consistently accounting for over 30% of our revenue. Their dedication and attention to detail have made a real difference for us.”

VisionPros

the brief

Learn how Arctic Leaf's rebrand transformed VisionPros into a trusted eye care lifestyle leader, delivering 39% year-over-year revenue increase.

39%

Year-Over-Year Revenue Increase

Assorted contact lens packaging arranged on a light blue background, showing multiple brands and types of lenses, including daily and extended-wear options, with colorful, modern box designs.
Promotional banner with a dark background reading “VISIONPROS – Shop & Save – 15% OFF all orders over 99,” featuring red text accents, small maple leaf icons, and a partial image of contact lens packaging at the bottom.

original

VisionPros website promotional banner showing contact lens brand images on the left and text on the right reading “Sign Up & Save 20%,” with a “Create My Account” button. A top bar notes free shipping on orders over $99, and navigation links for Popular Brands, Lens Types, All Contacts, and Sale appear under the VisionPros logo.

new

industry & customer research

  • Consulted suppliers to understand industry-specific regulations and challenges, such as prescription verification and shipment compliance.
  • User surveys highlighted customer priorities, including competitive pricing and fast shipping, as well as frustrations like account setup issues.
  • Interviews with customer service teams offered deeper insights into user needs, especially regarding subscription preferences and common pain points.
  • Behavior analysis of user recordings and Google Analytics data identified cart abandonment trends caused by total costs and shipping fees.

287%

Surge in Click-Through Rates

Infographic dashboard with a teal background showing survey results about contact lens customers, including a pie chart labeled “Subscription-Based US Customers” comparing interest in contact lens subscriptions (Yes vs. No), bar charts of where participants shop for contact lenses, and circular charts indicating participant locations such as the United States and Canada, with percentage values displayed.

website overhaul

  • Updated navigation and checkout flows to minimize cart abandonment.
  • Designed email triggers for prescription reminders, improving the customer journey.
  • Simplified subscription processes for easy account updates.

24%

Increase In Open Rates

Branded design layout titled “VP 04 Color Palette,” featuring a dark blue and cream header with the letters “VP” and the number 04, alongside a page showing tonal color swatches in shades of blue, gray, and beige, with descriptive text explaining the brand’s color palette choices and labeled color values.
VisionPros homepage displaying a promotional hero banner with two smiling people celebrating and the headline “Your Vision, Our Focus,” offering 20% off sitewide with a promo code. Below are featured contact lens products (including Acuvue Moist and Biofinity), brand logos, trust badges (authorized retailer, free shipping over $99, refunds, satisfaction guarantee), blog article previews, customer testimonials with star ratings, and a footer with navigation links and newsletter signup.
VisionPros category page showing a grid of Acuvue contact lenses with a teal banner reading “Sign Up & Save 20% On Your Next Order” and promo code WELCOME20. The page includes filters for category, top brands, prescription, manufacturers, and sunglasses on the left, sorting options at the top, and multiple Acuvue products displayed with pack sizes and prices. A footer contains customer support links, resources, social media icons, and an email signup field.
Product listing page on the VisionPros website showing multiple sections of eyewear products, including daily disposable contact lenses, toric and weekly lenses, and sunglasses. The page displays product thumbnails, brand names (such as SofLens, Acuvue, Biofinity, Kate Spade, and Versace), pack sizes, prices, and sale discounts. A blue footer includes links for customer support, resources, social media, and an email sign-up field.

smarter approach to email & sms

  • Implemented Klaviyo email automation tailored to U.S. and Canadian markets.
  • Created visually engaging templates and compliant messaging for medical device regulations.
  • Developed a consistent cross-platform marketing approach with updated Shopify banners.

30%

Revenue Attributed To
Email Campaigns

Overlapping user persona cards displayed on a light background, each featuring a circular headshot, a short motivation paragraph, horizontal bar charts showing priorities such as convenience, functionality, price, health, ethics, and education, and an “Influenced by” section highlighting factors like social media, friends and family, expert recommendations, and online advertisements. Each card also includes labeled trait tags (for example, loyal, curious, honest, new customer, or contact lens user).

interested? check out more of our work!

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