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Birdwell Beach Britches

birdwell beach britches

Custom UX
UX Research & Prototyping
Custom App Development
Custom Theme Development
AWS Infrastructure Management
Apparel
Technical
Shopify Plus
Klaviyo
Birdwell Beach Britches Portfolio

Utilizing the most up-to-date features of Shopify Plus, we created an engaging and modern site design and e-mail marketing strategy for a company obsessed with quality and style. The Birdwell brand has been offering custom options to their clientele for years, so it was important for us to ensure a tailored online experience for each and every customer.

overview

Using Shopify Plus, we built a modern site design and email strategy for Birdwell, a brand known for quality and custom options. Our tailored online experience helped Birdwell achieve remarkable growth, including a 248.68% increase in revenue over 24 months.

248.68%

Revenue Increase

A man wearing sunglasses, a beige knit sweater, and light shorts stands near a rope fence by the water at sunset, looking down toward the ground with rocky shoreline and calm water in the background.
Birdwell Beach Britches homepage showing a large hero banner promoting a “Cosmic Rays” patch collection, followed by sections for New Arrivals, Cool Weather Collection, Men’s Board Shorts, and Custom Shorts & Jackets, each with lifestyle photos and “Shop Now” buttons, plus icons highlighting lifetime guarantee, ultra-durable fabric, and handmade-in-the-USA craftsmanship.

original

Birdwell Beach Britches men’s board shorts category page featuring a hero image of red board shorts over a breaking ocean wave, with navigation to different short lengths, a prominent “Shop Now” button, sections for fit guidance and custom one-of-a-kind shorts, lifestyle surfing imagery, and a footer with contact information, newsletter signup, and customer support options.

new

patch additions

  • Built a visual pop-up builder for customers to preview customizations.

  • Enabled options for adding patches and buttons to garments, boosting AOV.

69.65%

AOV Increase Over 24 Months

Mobile interface showing Birdwell Beach Britches custom board shorts experience: on the left, a product page with buttons to add patches and buttons, build a custom boardshort, and add to cart with payment options; on the right, a “Step 2 – Select Patches” screen displaying navy board shorts and selectable National Parks patches such as Acadia, Big Bend, Glacier, Grand Canyon, Yellowstone, and Grand Teton.

customizations & implementations

  • Created custom line items in Shopify to allow full garment customization.

  • Combined multi-SKU line items for cart simplicity.

  • Developed a MEAN stack app using Shopify APIs for customization.

  • Automated production sheets for fulfillment with ShipStation integration.

104.94%

Transaction Increase Over 24 Months

Desktop view of the Birdwell Beach Britches custom board shorts builder displayed on a computer monitor, showing a “Choose Your Style” step with illustrated front and back views of white board shorts featuring a checker pattern option, a list of selectable style variations, step indicators across the top, and Back and Next navigation buttons at the bottom.
Mobile view of the Birdwell Beach Britches website homepage showing the brand logo at the top, navigation icons, and large buttons for “Men’s Board Shorts,” “Women’s Board Shorts,” “New Arrivals,” “Customs,” and “Limited Editions,” over a background image of a surfer riding a wave.
Mobile navigation menu open on the Birdwell website, showing a search bar labeled “Find purpose-built apparel” and a vertical list of menu options including Men’s, Women’s, Kid’s, Customs, About, Bag, Login, and Create Account, with arrow icons indicating submenus.
Mobile submenu on the Birdwell website under “Men’s,” showing the Board Shorts category expanded with a list of options including 310 Short Surfnly, 311 Medium Surfnly, 312 Long Surfnly, 808 Medium Surfstretch, Customize, and Limited Edition, along with icons of shorts and expandable sections for Shorts and Outerwear.

optimized mobile navigation

  • Conducted user behavior research with Hotjar to refine navigation.

  • Delivered mobile-friendly custom product-building functionality.

91.58%

Decrease In Bounce Rate

Shopping cart page showing a custom pair of red board shorts labeled “Custom 311 Comp Stripes,” size 32, with selected customizations including a left patch (California Poppy) and a right patch (Cactus). Patch options display icons and individual prices, with the cart total shown at the top.

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