chromalabel

Platform

Services

Campaign StrategyPerformance Analysis & ReportingEmail AutomationCampaign ManagementCustom Email DesignCopywritingE-Commerce StrategyTechnicalContent Marketing

Industry

B2B/Wholesale

103% Owned business revenue increase

150% Flow conversion rate increase

14% Revenue fromflows increase

A close-up of several glossy rolls of paper or vinyl unfurled in a row, displaying bright colors including green, yellow, orange, red, and pink against a clean, light background.

103%Owned business revenue increase

the brief.

ChromaLabel is a major player in the custom and ready-made label manufacturing industry. Their focus is on innovation in organization and efficiency, offering an extensive range of sticky labels. They sought to take control of their owned revenue through targeted email marketing strategies, providing subscribers with timely, relevant content.

Several overlapping sheets of round stickers arranged in a fan shape, featuring evenly spaced polka dots in pastel colors including orange, pink, green, blue, and yellow on a white background.

150%Flow conversion rate increase

performance highlights.

Owned Business Revenue: +103%
Revenue from Flows: +14%
Flow Conversion Rate: +150%
Revenue from Campaigns: +36%
Campaign Click Rate: +44%
Campaign Open Rate: +53%
Campaign Conversion Rate: +210%

An overhead view of multiple rolls of decorative tape arranged in a loose grid on a white surface, featuring soft pastel and neutral colors such as blue, mint green, gray, beige, cream, teal, lavender, and red.

14%Revenue fromflows increase

key points of work.

Email Marketing Consultation
Performance Analysis & Reporting
Revenue-Focused Campaign Strategy

A collage of four promotional website banners on a dark background. The banners feature bright orange and white designs with messages such as “Score an A+ on Organization this back-to-school season!” and “Enjoy 15% off to celebrate the launch of our new site,” along with “Learn More” and “Shop Now” buttons. Visuals include school supplies, a backpack with notebooks, a laptop displaying a logo, emojis, and a line illustration of people celebrating.

how arctic leaf
helped.

Brown cardboard boxes tied with twine sit on a white surface, each marked with bright green “OK TO SHIP” stickers. A roll of twine and additional matching stickers are placed beside the boxes, suggesting packaged items ready for shipping.

Targeting the Right Audience

– Segmented ChromaLabel’s audience and optimized automated flows using Klaviyo.

Performance Analysis

– Reviewed monthly metrics to refine campaigns and identify growth opportunities.

Automated Flow Review

– Monitored key flows to improve engagement and conversions.

Content Calendar Strategy

– Defined audience, timing, and content while repurposing blog material for better open rates and revenue.

A clean marketing graphic on a light background shows overlapping colorful circles at the top and three highlighted performance metrics: “103% Owned Business Revenue Increase,” “150% Flow Conversion Rate Increase,” and “53% Campaign Open Rate Increase.” At the bottom right, several white product boxes labeled “chromalabel” display rolls of brightly colored circular labels inside.

results

ChromaLabel saw significant growth across all email marketing channels, from an impressive +103% increase in owned business revenue to notable improvements in both flow and campaign performance.

By integrating these strategies, ChromaLabel solidified its email marketing as a revenue powerhouse, with well-targeted campaigns and automated flows that worked for their audience—every time.