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Redwood Outdoors

redwood outdoors

Custom UX
UX Research & Prototyping
Custom Theme Development
Home / Garden
Technical
BigCommerce
Redwood Outdoors Portfolio

Arctic Leaf revamped Redwood Outdoors' BigCommerce site with improved UX that centers on customer satisfaction and accessible product information.

overview: what Redwood needed

Redwood Outdoors specializes in providing off-grid outdoor hot tubs and saunas to delight outdoor enthusiasts. To bring their customers closer to nature with their high-quality products, they were looking to refresh their website’s user experience. With the power of BigCommerce, we revamped their website from the ground up to offer an enhanced user experience that centers on customer satisfaction and accessible information.

325%

Revenue Increase

Wireframe mockups of an e-commerce website shown side by side. One screen displays a product detail page with a large product image placeholder, title, options, add-ons, pricing, and product features. The other screen shows a category listing page with filters on the left, sorting controls at the top, and a grid of product cards with image placeholders, prices, and ratings.

How Arctic Leaf Helped

We redesigned the homepage to highlight brand videos, user-generated content, and reviews, ensuring products and customer satisfaction were immediately visible.

Next, we revamped product pages with custom icons to showcase key features and intuitive accordions for specs, warranty, and add-ons.

For customer service, we created FAQ and Product Assembly Manual pages with accordion menus for easy access to information.

Laptop mockup displaying a website homepage for Redwood Outdoors, featuring a backyard scene with a wooden barrel sauna and a cold plunge tub surrounded by greenery. Large headline text reads “Build Your Backyard Oasis,” with navigation links and promotional banners visible across the top and bottom of the screen.

mega menu

To best serve the brand’s highly curated catalog, our team decided against adding a search function and instead focused on creating a brand new sleek and easy-to-use mega menu. As a result, customers are able to familiarize themselves with the brand and product options as they explore the categories at their own pace.

Laptop mockup showing the Redwood Outdoors website with the “Outdoor Saunas” navigation menu expanded. The screen features a product image of a wooden barrel sauna, a category list for outdoor sauna types, and a large banner below reading “Build Your Backyard Oasis” with a backyard sauna scene.

product cards

In order to appeal to a wider range of customers, it was vital to emphasize Affirm as a payment option throughout the website – especially on product listing pages. We opted to highlight these additional financing options by including the Affirm icon and starting prices within each product card as well as including callouts on the homepage and as a sticky link under the main navigation.

Product card for a cube-style outdoor sauna made of light wood, showing pricing and financing details. The card lists “Cube Outdoor Sauna” priced at $8,699 (discounted from $8,999), notes financing available, a 30-day money-back guarantee, and monthly payment options through Affirm, displayed on a green background.

what's next

With the newly polished website live, our team is continually optimizing features and creating new pages to further flesh out the customer experience and bring potential buyers closer to the brand.

27.5%

Increased Engagement Rate

Angled collage of multiple tablet screens displaying pages from the Redwood Outdoors website, including product listings for outdoor saunas, barrel saunas, cold plunge kits, customer lifestyle photos, informational sections, and a shopping cart view, arranged in a grid on a light background.

interested? check out more of our work!

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