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Ripley Rader

ripley rader

Marketing Strategy
Custom UX
Email Automation
Campaign Management
Apparel
Content Marketing
Klaviyo
Ripley Rader Portfolio

Ripley Rader, a Los Angeles fashion brand, sought an impactful email marketing strategy to match their stylish clothing line. We revamped their email design and set up high-engagement automation flows. By targeting specific audiences and cleaning their subscriber list, we achieved a 142% revenue increase from email marketing and a 70% boost in flow revenue, improving engagement metrics overall.

the brief

Ripley Rader partnered with Arctic Leaf to redesign their email marketing strategy, reaching larger audiences and driving revenue growth for their fashion brand.

142%

Revenue increase from email marketing

A woman with long dark hair crouches against a plain white wall, wearing a black, long-sleeve, floor-length dress with a subtle shimmering texture. She faces the camera with a calm, neutral expression, her hands gently clasped, and the minimalist studio setting emphasizes the silhouette and fabric of the dress.
A smartphone screen displaying the Ripley Rader Los Angeles website. At the top is a banner reading “Free Shipping on Orders Over $140,” followed by the brand name and a navigation menu with links such as Shop All, Sale, and About Us. Below, a full-length image shows a woman wearing an all-black outfit—a structured top and wide-leg pants—under the headline “Command Winter with Our Core Collection.”
A smartphone screen showing a customer testimonial section titled “What Our Customers Say.” A photo features a woman wearing a black outfit, seated on the hood of a white vintage convertible car parked outdoors in front of greenery. Below the image is a quoted customer review praising the brand and expressing appreciation, loyalty, and enthusiasm for Ripley Rader.
A smartphone screen displaying a product recommendation section titled “You May Also Like.” A model stands facing forward against a white background, wearing a black oversized blazer over a white top with hands in the blazer pockets. Below the image is the product name “Black Ponte Knit Oversized Blazer” followed by descriptive text highlighting the soft fabric, relaxed yet chic fit, deep pockets, and versatility for casual or professional wear.

email marketing overhaul

  • Elevated the client’s email brand recognition via custom designs and staying up to date on the latest trends and standards in the fashion industry.
  • Implemented high engagement flows in set up phase of project and provided ongoing campaign management.
  • Utilized list-cleaning practices to reduce amount of older contacts that were no longer engaged with the brand.
  • Constructed segmentation strategy to tailor each campaign to specific audiences.
  • Improved list growth with updated sign up forms and an engaging Welcome Series flow.
  • Created monthly content calendar detailing campaign schedule and content ideas.

70%

Increase to Flow Revenue

A model stands in profile against a soft beige backdrop, wearing a light ivory, subtly shimmery pleated outfit. The look features a loose, knee-length top with elbow-length sleeves paired with wide-leg pleated pants. The model’s hands are gently clasped in front, and the fabric has a delicate, luminous texture that creates an elegant, flowing silhouette.

performance highlights

  • Overall revenue increased by 142% from email marketing.
  • Improved flow revenue by 70% by implementing a full suite of high-engagement flows and following best practices. 
  • Increased campaign click rates by 39%.
  • Decreased unsubscribe rate by 42%.

39%

Increased
Campaign Click Rate

Five women stand side by side against a white studio background, all wearing black sleeveless jumpsuits with V-necklines and wide-leg pants. They have diverse appearances and hairstyles, and are smiling or posing casually with relaxed postures. The coordinated outfits create a cohesive, polished look while highlighting different body types and personal styles.

interested? check out more of our work!

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