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Social CBD

social cbd

E-Commerce Strategy
Marketing Strategy
Custom Email Design
Email Automation
Campaign Management
Custom UX
UX Research & Prototyping
Health / Beauty
Content Marketing
Klaviyo
Yotpo
Social CBD Portfolio

Arctic Leaf transformed Social CBD's email strategy with segmented messaging that expanded their audience while boosting engagement and revenue growth.

the brief

Social CBD is a wellness brand offering a wide range of high-quality CBD products. Their goal is to reach a broader audience while maintaining targeted messaging that speaks to different customer segments. Arctic Leaf helped refine their email marketing strategy, delivering stronger engagement and increased revenue.

30%

Increase in Total
Business Revenue

Flat lay on a wooden floor showing a blue-labeled CBD balm stick centered between two blue neoprene dumbbells, with a black smartwatch and a white wireless earbud case nearby, lit by natural sunlight casting long shadows.
Three Social CBD promotional cards displayed side by side on a dark background: left card shows a hand offering a treat to a dog with the text “Nurture Your Pet’s Vitality Naturally” and a “Shop Now” button; center card features a woman enjoying sunlight with the headline “The Winter Blues Won’t Last Forever” and a “Reset for Spring” button; right card shows a bottle of Social CBD capsules on a desk with the text “Your Strongest Ally in 2024” and a “Read the Blog” button. Three Social CBD promotional cards arranged side by side on a dark, starry background. The left card shows a hand offering a treat to a dog with the headline “Nurture Your Pet’s Vitality Naturally” and a “Shop Now” button. The center card features a woman enjoying sunshine with the text “The Winter Blues Won’t Last Forever” and a “Reset for Spring” button. The right card displays a bottle of Social CBD capsules on a desk with the text “Your Strongest Ally in 2024” and a “Read the Blog” button.

performance highlights

  • 30% increase in total business revenue
  • 84% increase in revenue attributed to campaigns
  • 24% increase in open rate
  • 46% increase in click-through rate

84%

Increase in Revenue
Attributed to Campaigns

A person kneels on a wooden floor, reaching toward a small bottle of Social CBD capsules with a teal label. Nearby are two blue dumbbells and a tall white reusable water bottle, suggesting a workout or fitness setting with natural light.

key points of work

  • Email Campaign Management

  • Email Automation Strategy

  • Segmentation and Targeting

  • Promotional Strategy

  • Performance Optimization

46%

Increase in
Click-through Rate

A jar of Social CBD “Chill” gummies with a teal label sits on a mustard-yellow knitted blanket, with a book titled The Daily Stoic partially visible in the background, creating a cozy, relaxed atmosphere.

how arctic leaf helped

We refined Social CBD’s email marketing strategy, creating a more structured and data-driven approach. By aligning campaigns with monthly sales goals, we helped them hit targets consistently while staying flexible to market trends. Our strategy combined automation, segmentation, and creative content that reflected Social CBD’s unique voice and scientific approach.

Automation & Audience Targeting
Every email reinforced the brand’s identity while leveraging testing insights to maximize engagement and revenue.

Reporting & Analytics
By tracking what drove engagement and conversions, we refined messaging and timing to keep performance on an upward trend.

Content-Driven Blog Campaigns
Amid CBD industry misinformation, Social CBD used email marketing to share educational content, boosting engagement and credibility.

A smiling woman sits comfortably in a chair, holding a teal Social CBD pump bottle playfully over one eye, with a soft neutral outfit and a minimal studio background creating a clean, relaxed lifestyle feel.

results

Through a combination of strategic automation, targeted campaigns, and continuous testing, Arctic Leaf helped Social CBD grow their email marketing revenue while strengthening brand loyalty. By understanding their audience and refining every touchpoint, we built a scalable email strategy that continues to drive engagement and revenue growth.

Holiday Promotions: 12 Days of Christmas
We launched a high-impact holiday campaign featuring a different deal each day.

Time-Based Targeting
We tested optimal send times over 21 days, analyzing engagement trends to determine the best delivery windows. This led to the highest revenue from a sale campaign to date.

Automated Flow Success
By refining Social CBD’s automated flows, we ensured each email worked harder with minimal manual effort.

A person holds a jar of Social CBD Sleep gummies in their hands while sitting indoors, with text above the product highlighting marketing results: “30% increase in total business revenue,” “24% increase in open rate,” and “46% increase in click-through rate.”

interested? check out more of our work!

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