Offered comprehensive support from design to development and email strategy, creating an accessible gift registry that simplifies the customer journey.
giftstart: award-winning registry | arctic leaf
the brief
Arctic Leaf transformed Giftstart into a focused baby registry platform, driving investor confidence and award-winning design.
market research, persona building, and brand design
- Collaborated with the client to define Giftstart’s tone, voice, and strategy.
- Surveyed parents to uncover emotional pain points, needs, and frustrations, shaping valuable platform features.
- Developed user personas to focus on impactful audiences and prioritize registry and shopping experiences.
- Conducted competitive analysis to identify market opportunities and avoid common pitfalls.
- Designed an approachable, accessible, and high-quality brand with calming visuals to reduce target audience’s stress and anxiety.
- Created moodboards and a style guide to unify branding elements—fonts, colors, and photography—across the site and marketing assets.
website creation & marketing implementation
- Built a headless Shopify site using NextJS, HeadlessUI, and Tailwind for speed and performance.
- Integrated Shopify GraphQL API to manage wishlist and fundraising functionality without relying on third-party tools.
- Enabled content management for headers, footers, and blogs directly through the Shopify dashboard.
- Developed the site with accessibility standards to support all users.
email strategy & execution
- Created a master email template showcasing Giftstart’s unique experience, product offerings, and updates to increase brand recognition.
- Used Klaviyo’s API to create custom email flows aligned with the registry experience and buyer journey.
- Applied Arctic Leaf’s sunset strategy to segment and re-engage unengaged email recipients.
- Delivered email content tailored to Giftstart’s brand voice, strengthening subscriber engagement.
post-launch success
- Secured investor funding, advancing Giftstart’s growth.
- Developed features for cash flow offerings and admin cash management.
- Earned recognition across multiple publications for the new platform.
- Won the 2024 Netty Award for Innovative Design.
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