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Greg Norman Collection

greg norman collection

Custom UX/UI Design
Custom Theme Development
Custom Integration
Accessibility Compliance
Performance Optimization
E-commerce Strategy
Apparel
Technical
Content Marketing
BigCommerce

overview

The Greg Norman Collection, a renowned golf apparel brand founded by Greg "The Shark" Norman, faced challenges with their site’s accessibility while aiming to maintain their distinct branding. Partnering with Arctic Leaf, they aimed to refine their online presence and improve user experience without compromising their signature style.

Analytics included in this case study are YoY data comparing 2023 to 2024.

original

new

what they needed

Greg Norman Collection required a site that was both AAA WCAG 2.1 accessible and reflective of their iconic brand. They needed an upgraded BigCommerce theme that wouldn’t compromise their brand’s visual impact while ensuring it was usable for all visitors.

25.6%

Increase in Revenue

experimental design

Using Yotpo, our development team created a way to allow customers to shop GB Wear’s Instagram feed directly from their Home Page. Customers are able to see themselves and connect with other practitioners within the community through the shoppable User-Generated Content.

Since launch, the Arctic Leaf team has continued improving the website. To further the GB Wear vision, our team has expanded on the Customizer Product Page, allowing users to fully customize their uniforms’ colors, logos, and more. Any GB school can easily create personalized apparel and engage their students in training as a team.

31.24%

Increase in Sales

how arctic leaf helped

Since 2018, Arctic Leaf has supported the Greg Norman Collection, focusing on improving their site’s performance while preserving their distinctive branding. 


  • We transitioned Greg Norman Collection to a AAA WCAG 2.1 compliant BigCommerce theme, improving accessibility without detracting from their signature style.

  • We introduced interactive swatches that update the main image in the gallery, providing a clearer view of selected color variants.

  • Integrated Yotpo’s Shark Rewards program, adding custom landing pages and improving the account experience to increase customer loyalty and lifetime value.

  • Focused on high-impact visuals while maintaining accessibility standards. We implemented large product images and generously sized thumbnails to improve the visual shopping experience.

10.29%

Increase in Conversion Rate

what's next

In 2025, Arctic Leaf will assist with a brand refresh using a new custom e-commerce theme. We will retain successful features while updating the site’s look and integrating the latest BigCommerce functionalities.

interested? check out more of our work!

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Custom UX/UI Design
Custom Theme Development
B2B/Wholesale
Technical
Miva
A woman wearing round sunglasses and a white swimsuit smiles up at the camera while floating in a bright blue swimming pool with her arms stretched out to the sides.
Custom UX/UI Design
Custom Theme Development
Lifestyle
Technical
Miva
Two black rectangular bottles of Saint Jane Luxury Beauty Serum are stacked diagonally. The top bottle is open, pouring out a stream of golden serum, while a dropper filled with the same liquid is positioned on the right. The bottles have cream-colored labels with gold and dark text, set against a soft beige background.
Design Support
Custom Theme Development
Health / Beauty
Technical
Shopify
A brown leather bicycle saddle mounted on a bamboo bike frame, shown in dramatic lighting against a dark background. Only the upper portion of the bicycle is visible, with a spotlight highlighting the saddle and frame junction.
Custom UX/UI Design
Animation
Lifestyle
Technical
Shopify
A close-up of a black Shark Wheel longboard or skateboard wheel, featuring its distinctive wavy, almost square shape with white branding and markings around the outer edge, mounted on a metal axle.
Custom UX/UI Design
Custom Theme Development
Lifestyle
Technical
BigCommerce
A collection of Christmas-themed party supplies arranged on a white surface, including scalloped white plates with gold edges, a square tray that says “Merry & Bright” in gold lettering, a round plate decorated with holly and red ribbons, holiday napkins, clear glasses with festive designs, a small wrapped gift, and a garland of pastel Christmas tree cutouts.
Accessibility Compliance
Design Support
Custom Theme Development
Performance Analysis & Reporting
Home / Garden
B2B/Wholesale
Technical
BigCommerce
A pair of neon yellow and gray Nike soccer cleats with black swoosh logos, displayed on a close-up grass background. One shoe is shown from the side and the other from the heel.
Custom UX/UI Design
Custom Theme Development
Lifestyle
Technical
Miva
A person wearing a white cap and overalls applies a strip of blue painter’s tape along the top corner where a wall meets the ceiling, reaching upward with both hands.
Custom Integration
Email Marketing
Subscriber Engagement
Campaign Management
Marketing Automation
Home / Garden
Content Marketing
Klaviyo
A woman with long, wavy, copper-colored hair poses against a plain gray background. She wears a sleeveless black top and gazes forward with a neutral expression, with one side of her hair partially covering an eye.
Custom UX/UI Design
Custom Theme Development
Health / Beauty
Technical
Shopify
A closed black leather-bound Holy Bible with gold lettering on the spine and cover, lying on a polished wooden surface. A red ribbon bookmark extends from the bottom of the book.
Custom Development
Custom UX/UI Design
Email Marketing
E-commerce Strategy
Lifestyle
Technical
BigCommerce
A person holds up a large blue book titled “The Trade Planner,” covering their face. The book’s cover features financial chart graphics with rising and falling lines. Only the person’s hands and part of their arms are visible, with a blurred background behind them.
Custom Theme Development
UX Audit
Quality Assurance
Lifestyle
Technical
Content Marketing
Klaviyo
Shopify
A teal, teardrop-shaped hanging chair with cushions is suspended above shallow water in front of a rocky cliff covered in green moss. Soft mist or spray from a nearby waterfall drifts in from the right side of the scene.
Custom UX/UI Design
Custom Theme Development
Home / Garden
Technical
Shopify
Dark illustrated scene showing a person kneeling with their head bowed and hands covered in red splatter, surrounded by a pool-like pattern of red. Above them, a large shadowy beast-like face looms in the background.
Development Support
Custom Theme Development
Lifestyle
Technical
BigCommerce
A large group of people stand together on a sunny day in front of a grand historic building with towers and many windows. Someone near the center holds a sign that reads ‘Highclere Castle.’ The group is posed on a grassy lawn with trees in the background.
Custom Theme Development
IT Solutions
Quality Assurance
Lifestyle
Technical
Miva
Six white containers of TruMatcha Premium Organic Matcha Powder stacked in a pyramid on a wooden surface, with a blurred green and white background
Packaging Design
Custom Theme Development
Food & Beverage
Technical
Shopify
Close-up of a metal tactical shovel blade with serrated and smooth edges, a locking hinge mechanism, and the TYGER logo printed on the surface.
Custom Theme Development
Development Support
Automotive
Technical
Miva
A thick gray blanket with a cable-knit texture and white sherpa lining draped over the arm of a light beige upholstered sofa.
Platform Migration
Custom Theme Development
Custom UX/UI Design
E-commerce Strategy
Lifestyle
Technical
BigCommerce
A round black and red container of LFGO! MAX Energy Sour Cherry pouches displayed on a red gradient background. The label includes text indicating 200mg caffeine per pouch, 15 pouches, and icons showing it is for ages 18+ and contains zero nicotine and zero tobacco.*
Custom Integration
Custom Theme Development
Subscription Management
E-Commerce
Email Marketing
Shopify
Food & Beverage
Content Marketing
Klaviyo
A close-up of various succulents growing together, including rosette-shaped plants with pink-tinted edges and clusters of small rounded green leaves, resting on weathered wood.
Custom UX/UI Design
UX Research & Prototyping
Custom App Development
Custom Theme Development
AWS Infrastructure Management
Home / Garden
Technical
BigCommerce
A woman in athletic clothing performs a high kick with one leg extended. She is wearing a pink tank top and black workout pants, with her arms raised in a defensive martial arts position and her hair tied in a ponytail.
Klaviyo
Custom Email Design
Marketing Automation
Content Creation
Digital Marketing
Brand Strategy
Consulting
Health / Beauty
Content Marketing
A large white luxury yacht rests on bright blue water in front of a towering rocky cliff with patches of greenery under a clear sky.
Custom Flows
Klaviyo
Marketing
ESP Integration & Setup
Custom Email Design
E-commerce Strategy
Copywriting
Email Marketing
Marketing Strategy
Email Automation
Campaign Management
Lifestyle
A close-up of a medical professional wearing a surgical cap, protective goggles, and a face mask, illuminated with blue lighting, with another masked figure blurred in the background
B2B
Custom UX/UI Design
Website Development
Custom Features
Quality Assurance
Health / Beauty
B2B/Wholesale
Technical
Miva
A golfer swings a club on a scenic coastal course surrounded by dramatic lava rock, lush green grass, and uniquely shaped tropical trees. The ocean stretches out in the background under a pastel-colored sky at sunset, capturing a serene and picturesque moment of outdoor leisure.
UX/UI Design
BigCommerce Development
Accessibility and Performance
Campaign Management
Email Automation
Custom Design
E-commerce Strategy
Email Marketing
A young woman with long dark hair and a white sweater smiles brightly while pointing to her dimples with both index fingers. She looks slightly upward with a joyful expression against a soft blue background, suggesting positivity, self-confidence, or satisfaction—possibly in relation to dental, beauty, or wellness themes.
Custom UX/UI Design
Custom Development
UX Research & Prototyping
E-commerce Strategy
A person with short dark hair wearing a white t-shirt holds a large bottle of Ecover laundry detergent on their shoulder against a solid blue background.
Headless E-commerce
BigCommerce Development
Content Creation
ESP Integration & Setup
Custom Integration
Accessibility and Performance
A woman wearing an off-the-shoulder red dress smiles while showcasing Borsheims jewelry, including a diamond necklace, hoop earrings, bracelet, and ring.
Custom Theme Styling
Custom Web Features
E-Commerce
Custom Development
Custom Features
Website Development
Custom Theme Development
UX Research & Prototyping
Custom UX/UI Design

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