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Hit Point Press

hit point press

Custom UX
UX Research & Prototyping
Custom Theme Development
Campaign Management
Email Automation
E-Commerce Strategy
Marketing Strategy
Lifestyle
Technical
Content Marketing
Klaviyo
Shopify Plus
Hit Point Press Portfolio

Hitpoint Press is a dynamic brand offering a wide variety of games for every type of gamer. Their goal is to captivate and entertain players with unique, high-quality games. Arctic Leaf helped amplify their presence through strategic email marketing that truly speaks to their audience.

the brief

Hitpoint Press is a dynamic brand offering a wide variety of games for every type of gamer. Their goal is to captivate and entertain players with unique, high-quality games. Arctic Leaf helped amplify their presence through strategic email marketing that truly speaks to their audience.

20.3%

Revenue Increased

Illustrated portrait of a confident woman standing heroically on clouds, hands on hips, with curly hair blowing in the wind and a green scarf flowing behind her. She wears a white shirt, teal vest, tan trousers, and boots. A large eagle flies beside her at waist height, wings outstretched, against a soft sky of blue and warm, glowing clouds.

performance highlights

  • Revenue: +20.31%
  • Flow Revenue: +55.31%
  • Campaign Revenue: +59.67%
  • Avg. Daily Open Rate: +25.8%
  • Avg. Daily Click-Through Rate: +10.5%
  • Conversion Rate: +41%

59.7%

Campaign Revenue
Increased

Illustrated fantasy scene of small anthropomorphic animals gathered around a campfire in a forest at night. Mouse-like characters cook food in a pot, one stirring while another carries a bowl, as sparks rise into the air. A tattered banner with a simple symbol hangs on a pole behind them. Other animal companions—such as a bird and a fox—rest nearby, creating a warm, cozy campsite atmosphere with soft firelight against cool blue shadows.

key points of work

  • Custom Design
  • UX Research & Prototyping
  • Email Marketing

55.3%

Flow Revenue
Increased

Whimsical fantasy illustration of a frog merchant standing inside a small wooden market cart with wheels, shaded by a blue-and-white striped awning. The frog wears a hat and vest and holds up a glowing bottle, with shelves of potions and tools behind him. Signs with stylized, unreadable runes decorate the cart. Sunlit buildings with domes and greenery in the background create a warm, lively marketplace atmosphere.
Promotional webpage for Scroungecraft by Hit Point Press, featuring a colorful fantasy puzzle artwork resembling swirling paint strokes. The headline reads “Scroungecraft,” followed by “Kickstarter Ends Today!” and a red button labeled “Become a Backer Today!” Navigation links at the top include Blog, Shop, and Log In, with descriptive text below explaining the fantasy art puzzle concept.
Promotional webpage from Hit Point Press advertising “Alchemy,” showing a dark, fantasy-themed layout with a triangular logo and the word “ALCHEMY” centered near the top. Below are four campaign cover images titled “Humblewood,” “Big Bad,” “Scorpion’s Saddlebag,” and “The Deck of Many Things: Sina Una.” A “Check It Out” button appears beneath the images, followed by text describing Alchemy as an immersive tabletop RPG campaign platform.
Promotional webpage from Hit Point Press announcing “Black Friday Is Still On!” with a red banner at the top. The central illustration shows an animal-populated fantasy storefront with characters browsing and talking outside. Bold text below reads “Up to 15% Off” on products including Humblewood, Deck of Many, Griffon Saddlebag, and mini STLs, followed by a red “Shop Black Friday Deals” button and additional text about limited-time offers and an extra discount code.

how arctic leaf helped

We teamed up with Hitpoint Press to create a focused email marketing strategy that captured their brand. By understanding their voice, we delivered campaigns that connected with their audience.

With Klaviyo’s automations, we built custom email flows that showcased their gaming products and improved the customer experience. Our approach included a clear marketing calendar, giving Hitpoint Press the clarity to make smart decisions for their campaigns.

We also migrated their site from BigCommerce to Shopify, setting up a system that let their team manage the site rebrand on their own. Their in-house creatives now control the site’s branding and marketing, with the flexibility to grow the content using a strong framework and versatile Shopify sections.

Close-up photograph of a completed jigsaw puzzle depicting a fantasy illustration. The artwork shows a woman in a flowing yellow dress and dark cloak standing on rocky terrain, with long hair blowing as she looks back toward a child reaching out behind her. Hooded, statue-like figures stand nearby, and a large dragon wing or creature looms overhead. The puzzle piece outlines are clearly visible across the image, emphasizing the textured surface of the assembled puzzle.

results

Through smart email marketing and strategic planning, Hitpoint Press saw strong growth across all metrics. Revenue increased by 20.31%, campaign revenue jumped by 59.67%, and their subscriber list grew by 34%.

Campaign Spotlight

  •  Black Friday Mega Sale
     – We built a high-impact Black Friday campaign to boost sales during the holiday season. The campaign, consisting of five emails, drove urgency with product bundles and incredible savings.
  • Kickstarter Support
    – We designed email flows to guide users through playtesting and help them choose which games to support. This built strong brand loyalty and generated $3M+ in Kickstarter backing.
Landscape background with mountains, pine trees, and a misty forest under a cloudy sky, overlaid with three large statistics: “20.3% Revenue Increased,” “59.7% Campaign Revenue Increased,” and “34.0% Subscriber List Grew.”

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