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the brief

Ballymore, inventors of the rolling safety ladder, needed to bring their legacy business into the modern era. With three brands (Ballymore, Tri-Arc, and Lift Products), they came to us for a unified B2B e-commerce solution. The mission: replace outdated infrastructure, fix their fragmented product experience, and build a scalable BigCommerce site that works for today’s industrial buyers. We modernized their online presence without losing the brand trust they’ve built for decades, while making it faster, sharper, and ready for growth.

89%

Improvement in Page
Load Time Speed

performance highlights

  • Page load time improved by 89% (6.5 sec to under 1 sec)
  • Main content loads 71% faster, reducing user friction
  • SEO score jumped 48% (from 62 to 92)
  • Accessibility score improved by 20% (from 80 to 96)
  • Visual layout stabilized, cutting unexpected shifts

71%

Improvement in Main
Content Load Time

key points of work

  • Migrated Ballymore, Tri-Arc, and Lift Products into one BigCommerce platform
  • Built custom brand tabs and unified navigation for three brands
  • Launched quote-based purchasing flows with Formstack integration
  • Applied Baymard-certified UX principles for B2B buyers
  • Coded custom product page tools like image hotspots and ladder selectors
  • Improved site structure for stronger SEO and brand segmentation
  • Ongoing UX and feature upgrades post-launch (dealer locator, testimonials, ladder chooser)

48%

Jump in SEO score

how arctic leaf helped

We rebuilt Ballymore’s e-commerce from the ground up, turning their outdated system into a modern B2B engine. Our work unified three brands under one roof, made buying easier with smarter quoting tools, and sharpened their site’s performance. Every update was built for speed, clarity, and conversion.

Brand Unification and Platform Overhaul
We brought Ballymore, Tri-Arc, and Lift Products together on a single, scalable platform, creating a smoother buying experience and a stronger brand presence.

Quoting Tools and Conversion Features
Smarter quote-based purchasing and product page callouts made buying easier for B2B customers and improved conversion rates.

Site Performance and Ongoing Optimization
Smarter quote-based purchasing and product page callouts made buying easier for B2B customers and improved conversion rates.

20%

Improvement in
Accessibility Score

results

Arctic Leaf’s strategy delivered real, measurable gains. Ballymore’s site now loads nearly 90% faster, ranks higher on search, and serves up a sharper user experience for industrial buyers. With ongoing feature rollouts and UX wins, their new platform isn’t just modern, it’s built to perform.

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