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"We've worked with Arctic Leaf since launching in 2022 to sharpen our email strategy, UX/UI, and custom integrations. They built a targeted approach that keeps customers engaged and coming back. Their expertise in performance analysis and brand strategy helps us stay ahead in a competitive space. They move fast, solve problems, and get results."

"We've worked with Arctic Leaf since launching in 2022 to sharpen our email strategy, UX/UI, and custom integrations. They built a targeted approach that keeps customers engaged and coming back. Their expertise in performance analysis and brand strategy helps us stay ahead in a competitive space. They move fast, solve problems, and get results."

- Level Select

the brief

Level Select partnered with Arctic Leaf for over two years to refine their email marketing strategy, improve user experience (UX/UI), and implement custom integrations. The goal was to increase customer engagement, grow revenue, and stay competitive in a crowded market. By combining performance analysis with a focused brand strategy, we developed a scalable approach that brought measurable results. This partnership helped Level Select stay ahead of the curve, driving business growth through optimized email flows, personalized customer experiences, and targeted campaigns.

49%

of Monthly Revenue
Attributed to Campaigns

performance highlights

  • Email marketing contributed 49% of monthly revenue on average
  • Achieved campaign open rates of 42%, surpassing the industry average of 36%
  • Click rate (CR) for campaigns averaged 2%
  • Improved flow revenue by 23% during downturn periods
  • Delivered over 600% ROI on email-driven revenue month-over-month

42%

Campaign Open Rate

key points of work

  • - Developed a targeted email marketing strategy and custom flows
  • - Optimized UX/UI for better user engagement
  • - Integrated tools like Yotpo, OrderGroove, and Cart Rebuilder to boost conversions
  • - Managed and segmented email lists for maximum reach and deliverability

2%

Click Rate

how arctic leaf helped

We transformed the client’s email program into a consistent revenue engine by focusing on automation, segmentation, and high-performing content. The strategy drove growth, retention, and real ROI.

Lifecycle Flows and Segmentation
Automated flows like Cross-Sell and Replenishment accounted for up to 23% of monthly revenue and encouraged repeat purchases.

Campaign Strategy and Execution
Timely, offer-led campaigns consistently drove 40% to 57% of total monthly revenue, becoming a primary growth channel.

Performance and Platform Optimization
Tools like Yotpo, OrderGroove, and Cart Rebuilder helped increase LTV and conversion while delivering an average monthly ROI over 600 percent.

23%

Flow Revenue Improvement
During Downturn Periods

results

Arctic Leaf’s email strategy drove measurable, sustained impact across the client’s business. Email became the top revenue channel, consistently contributing 40% to 57% of monthly sales. Automated flows built a strong retention foundation, while targeted campaigns captured peak-season momentum. With an average ROI exceeding 600%, our work turned email into both a growth driver and a profitability engine.

>600%

ROI on Email-Driven Revenue
Month-Over-Month

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