ecover

Services

UX DesignCustom UIBigCommerce DevelopmentAccessibilityE-Commerce StrategyHeadless E-Commerce

35% direct traffic share

55%+ Traffic drivenby organic search

90 55%+ of traffic driven by organic search within the first 90 days post-launch

68 Core Web Vitals passing on desktop with a performance score of 68

the brief.

Ecover, the sustainable cleaning brand owned by SC Johnson, partnered with Arctic Leaf to create a future-ready headless commerce platform for the UK market. The goal was to build more than just a storefront. SC Johnson needed a scalable, reusable D2C foundation that could support global expansion across regions and lifestyle brands. Arctic Leaf delivered a fully composable architecture using Next.js, Storyblok, and BigCommerce, integrating eleven third-party applications while meeting WCAG 2.1 Level AA accessibility standards. The result is a flexible, content-rich ecommerce ecosystem built for long-term growth and international rollout.

A hand reaches for a green sweater among knit sweaters in white, yellow, and cream hanging on a chrome clothing rail.

35%direct traffic share

performance highlights.

55%+ of traffic driven by organic search within the first 90 days post-launch

Approximately 35% direct traffic share, reflecting strong brand recognition

Core Web Vitals passing on desktop with a performance score of 68

Indexed and surfaced in AI-driven discovery channels including Perplexity and ChatGPT

Reusable architecture prepared for future regional and multi-brand launches

Strong SEO performance established immediately following launch

how arctic leaf helped.

Arctic Leaf delivered a custom headless commerce solution built for SC Johnson’s global D2C goals. Using a composable architecture, the platform gives Ecover the flexibility to scale internationally, integrate modern technologies, and evolve content and commerce independently. The combination of Next.js, Storyblok, and BigCommerce allows marketing teams to launch campaigns and localized content without developer reliance, while the modular infrastructure supports rapid rollout across additional regions and lifestyle brands.

Three shirts—light blue, white, and blue-striped—pinned to a clothesline, drying against a bright blue sky with clouds.

55%+Traffic drivenby organic search

results

Within the first 90 days post-launch, Ecover UK established a strong digital foundation with organic search becoming the primary acquisition channel and AI-driven referrals beginning to generate measurable visibility. The new headless architecture positions SC Johnson for faster global expansion, providing a scalable ecommerce ecosystem focused on performance, accessibility, flexibility, and long-term operational growth.