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logo design &
visual identity.

A closer read on each identity — one project at a time. Step through each one, or jump from the strip below.

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Arctic Leaf logo design

the identity collection.

Cans & Fans logo
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Retail & E-Commerce

Cans & Fans

Playful branding for a category that doesn’t take itself too seriously.

The refined serif wordmark conveys established expertise, while the central geometric shape suggests both a fan blade and a focused beam of light—uniting the company’s two specialties.

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