AI commerce

your products can now sell themselves inside ChatGPT and Gemini.

Shopify co-developed the Universal Commerce Protocol with Google, an open standard that lets AI agents discover, price-check, and complete a purchase directly from your catalog, no separate integration required. It’s live inside Google AI Mode, Gemini, and YouTube Shopping, with Shopify enabling it by default for merchants on the platform.

When a customer asks an AI assistant to find and buy a product like yours, your store can show up and complete the sale without them ever landing on your site. Merchants on other platforms are building this by hand, one integration at a time. Shopify merchants got it built in.

Checkout

checkout that doesn’t leak revenue.

Shop Pay and Shopify’s one-page checkout consistently outperform the ecommerce industry on completion rate. That difference compounds. Every point of checkout abandonment you avoid is revenue you don’t have to win back with another ad or another discount code. This is the single highest-leverage advantage Shopify holds over most other platforms, and it’s baked into the core product, not bolted on through a third-party app.

B2B & wholesale

B2B and wholesale, without the workaround.

Company profiles, custom catalogs, net payment terms, and a dedicated B2B checkout now ship on every Shopify plan, not just Plus. If you sell to other businesses alongside consumers, you no longer need a second platform or a patchwork of apps to do it. Shopify Plus adds unlimited catalogs, deposits, ACH bank payments with automatic reconciliation, and per-shipment invoicing for merchants with more complex operations.

AI tools

AI tools built into the day-to-day.

Shopify’s Sidekick assistant handles catalog updates, inventory questions, and theme edits through plain language instead of a support ticket or a developer request. Shopify Magic writes product descriptions that match your existing brand voice instead of generic filler copy. For a lean team, this is hours back every week that used to go into busywork.

Enterprise

enterprise power without enterprise weight.

Shopify Plus gives growing brands checkout customization, nine international markets under one login, and API limits built for real scale, at a fraction of the cost and implementation timeline of legacy enterprise platforms like Adobe Commerce or Salesforce Commerce Cloud. Brands migrating off those platforms are doing it specifically to get speed and simplicity back.