Nick Graham

Nick Graham Portfolio

the brief

Nick Graham partnered with Arctic Leaf to migrate its e-commerce store from BigCommerce to Shopify, launching in May 2026. The project focused on creating a more flexible platform, improving email marketing infrastructure, and giving the internal team greater control over site content. Arctic Leaf developed a custom Shopify theme built around the brand's photography, integrated Instafeed to connect social content with shopping, rebuilt the Klaviyo program for Shopify, and migrated all products, orders, and customer data. Product metaobjects were also configured to support future catalog growth and merchandising needs.

key points of work

Full migration from BigCommerce to Shopify, including products, orders, and customer records

Custom Shopify theme development with flexible, editable sections for internal content management

Instafeed integration connecting Instagram content directly to the storefront

Complete Klaviyo rebuild including templates, automated flows, content blocks, and Shopify integration

Product metaobject configuration and WCAG 2.1 AA accessibility implementation

performance highlights

Shopify storefront launched successfully in May 2026

100% migration of products, orders, and customer records completed

All 7 core Klaviyo lifecycle flows rebuilt and connected to Shopify

WCAG 2.1 AA compliant with a Google Lighthouse score of 97/100 on both mobile and desktop

Universal content blocks created, allowing the Nick Graham team to build campaigns independently

how arctic leaf helped

Arctic Leaf managed the migration from BigCommerce to Shopify while rebuilding the supporting systems needed for long-term growth. The project combined platform migration, custom theme development, email marketing infrastructure, accessibility, and data architecture into a single launch initiative.

Custom Shopify Theme Development

A custom Shopify theme was designed and developed around the brand's photography, with flexible sections that allow the internal team to update layouts and content without developer involvement.

Klaviyo Migration and Lifecycle Marketing

The existing Klaviyo account was audited and rebuilt for Shopify. Arctic Leaf created new branded templates, rebuilt automated flows, refreshed copy, and developed reusable content blocks for future campaigns.

Data Migration and Platform Architecture

Products, orders, and customer records were migrated to Shopify. Product metaobjects were configured to support richer product information and future catalog expansion.

Social and Accessibility Integration

Instafeed was integrated into the storefront to connect Instagram content with the shopping experience. The site was audited for accessibility and launched in compliance with WCAG 2.1 AA standards.

results

Nick Graham launched on Shopify with a fully rebuilt e-commerce foundation that supports content management, lifecycle marketing, accessibility, and future catalog growth. The migration was completed with all customer, order, and product data transferred successfully, while the Klaviyo program was rebuilt and connected to Shopify through seven automated lifecycle flows. The new storefront gives the internal team greater control over site content, maintains a consistent visual identity across social and commerce channels, and provides a scalable structure for future growth.