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Dunning Golf

dunning golf

UX/Ui Design
BigCommerce Development
Accessibility and Performance
Campaign Management
Email Automation
Custom Design
E-commerce Strategy
Email Marketing

the brief

Dunning Golf, known for tour-proven apparel built on precision and tradition, needed a BigCommerce refresh that matched the premium quality of its products. Their previous site lacked flexibility, speed, and alignment with their identity. Arctic Leaf stepped in to redesign the experience with a UX-first approach, add conversion-focused merchandising, and strengthen technical foundations to scale with growth.

149%

Increase in New Visitors

A man in a striped golf shirt, gray pants, and a beige cap stands on a green golf course, holding a club in one hand and looking into the distance. The background features soft-focus trees and rolling fairways, suggesting a peaceful and reflective moment during a round of golf.

performance highlights

  • 149% increase in new visitors
  • 177% increase in total shopping sessions
  • 475% average increase in page views on seasonal pages
  • 157% growth in organic traffic from Google
  • 77% increase in total revenue

177%

Increase in Total

Shopping Sessions

A golfer in a striped polo shirt, light gray pants, and beige cap finishes a swing on a sunny golf course. He stands in a confident pose, with the club extended behind him, and the clear blue sky and leafless trees in the background suggest a crisp day during early spring or late fall.

key points of work

  • Designed a full set of custom-branded email templates
  • Launched 7 automated flows, including Welcome, Winback, Cart & Browse Abandonment
  • Fixed deliverability issues through IP warming and DNS corrections
  • Reclassified sends between marketing and transactional for sender health
  • Added high-converting website pop-up for lead capture
  • Built a framework in Klaviyo ready for future dynamic app integrations
  • Rolled out targeted campaigns supporting IP warming and subscriber conversion

77%

Increase in Total Revenue

A man in a gray hoodie with white drawstrings stands casually with one hand in his pocket, leaning against a concrete pillar. He looks off to the side with a serious expression. The background includes an industrial-style wall with geometric cutouts and yellow-lit stairs, evoking an urban, athletic, or streetwear-inspired setting.
Screenshot of the Dunning website homepage showcasing men’s golf apparel. The top banner features two sections labeled “Golf Essentials” and “Lifestyle Essentials” with images of golfers in action. Below are various product tiles, including polo shirts in different colors and patterns, and lifestyle shots of men golfing. Sections are labeled “Shop Classic Golf Shirts,” “Shop New Arrivals,” “Shop Seasonal Golf Shirts,” and “Shop Layering,” highlighting the brand’s performance-focused menswear collection.
Product listing page for Dunning Golf shirts. The top banner shows a golfer adjusting his glove, followed by a header that reads “Shirts” with a brief description of the collection. Below, a grid layout displays various performance golf polo shirts in different colors and styles. Filter options on the left include size, fit, color, pattern, and fabric composition. Each shirt is shown with a product image, name, available color swatches, price, and customer rating. At the bottom are icons highlighting product benefits like moisture management, stretch performance, and long-lasting quality.
Product detail page for the “Player Pique Performance Polo” from Dunning Golf. The page features a large product image of a navy blue polo shirt, available in multiple color options. The section includes dropdowns for size selection and an “Add to Cart” button. Below are sections for product description with a golf course image, product features like moisture-wicking and stretch fabric, product details with close-ups of fabric and design, and a review section showing customer ratings and feedback. The page emphasizes performance, comfort, and premium golf apparel design.

how arctic leaf helped

Arctic Leaf rebuilt Dunning Golf’s ecommerce foundation to reflect the brand’s premium identity while enabling long-term growth. We combined UX design, development, and lifecycle marketing to create a modern, scalable storefront. Custom flows, dynamic merchandising, and ongoing optimization kept the site performing at peak levels.

Lifecycle and Cross-Sell Strategy
Automated Klaviyo flows, including cross-sell and loyalty segments, helped improve purchase frequency and lifetime value.

Campaign and Merchandising Execution
Targeted campaigns, seasonal category pages, and visual merchandising lifted engagement and conversion across core product lines.

Performance and Platform Optimization
BigCommerce customization, Fast Simon search, and quarterly audits delivered faster navigation, better discovery, and stronger revenue performance.

A golfer in a dark gray long-sleeve shirt, beige pants, and a black cap is mid-swing on a grassy slope surrounded by trees and rugged terrain. The background features a scenic mountain range under a cloudy sky, capturing a moment of focus and athletic precision in a natural outdoor setting.

results

The collaboration with Dunning Golf turned their BigCommerce storefront into a modern, performance-ready platform. Traffic surged, seasonal pages became top destinations, and search visibility improved significantly. With a 77% increase in revenue and measurable gains in both acquisition and retention, Arctic Leaf helped Dunning Golf strengthen its online presence and scale with confidence.

Close-up of the back of a dark athletic garment with the brand name “DUNNING” printed in white capital letters across the upper back. The fabric appears smooth and performance-oriented, with blurred trees and sunlight in the background suggesting an outdoor golf setting.

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