ABOUT

PORTFOLIO

CONTACT

website redesign that converts

Transform underperforming sites into revenue drivers with high-quality web design. Strategic execution.

Your website should work as hard as you do. If it's costing you sales instead of generating them, it's time for a strategic website redesign. We rebuild ecommerce and B2C sites with conversion-focused architecture, intuitive user flows, and modern website design that performs across every device. A successful website redesign isn't about picking prettier colors. It's about fixing what's broken, removing friction, and building a system that converts. We analyze your site's performance, identify where users drop off, and rebuild with purpose. Every page serves a goal. Every element earns its place. Each design choice is intentional. Our approach puts strategy first, design second, and measures everything. For example, we prioritize data-driven improvements over aesthetic preferences.

Start Your Redesign
Smiling man in a plaid shirt working on a laptop in front of a tablet screen displaying the Right Rope ecommerce website, featuring a banner with coiled rope and product categories.
A woman with long brown hair and glasses wearing a white blouse sits at a desk, looking concerned as she works on a laptop, with a paper and pen in front of her.

what's breaking your current site

  • Confusing navigation that sends visitors in circles

  • Outdated layouts that don't reflect modern shopping behavior

  • Mobile experiences that frustrate customers instead of convert

  • Slow load times that kill conversions before they start

  • Poor technical foundation and outdated web design holding your current website back

what a strategic redesign delivers

  • Clear user journeys that guide website visitors to purchase

  • Modern interface design that builds trust and reflects your brand identity

  • Responsive architecture that works flawlessly on any device

  • Conversion-optimized pages built on real user data and behavior patterns

  • Responsive design implementation that delivers consistent performance across all screen sizes.

Laptop and smartphone displaying the Nick Graham clothing website, showcasing a visually appealing layout with patterned shirts and “Build Your Look” messaging, placed against a dark background with abstract triangle outlines.

our website redesign expertise

Most redesigns prioritize aesthetics over function. They look beautiful in mockups but don't improve metrics. The result? A prettier site that still doesn't convert. As website redesign experts, our process puts strategy first, design second, and measures everything. We use analytics and conversion tracking to validate every decision, so your website redesign delivers measurable business results instead of just visual updates. A failed website redesign project costs time and money without moving the needle on revenue. Our clients see organic traffic up 157%, mobile revenue growth of 42%, and average session duration increased by 15%. Better web design drives better business outcomes.

discovery and audit

We start by understanding what's working and what's not. Google Analytics reveals traffic patterns and conversion bottlenecks. Heatmaps show where website visitors actually click and scroll. User testing and research uncovers friction points that data alone can't explain. We audit your content to identify gaps, outdated messaging, and opportunities to better serve each user throughout their journey. Our discovery process includes stakeholder interviews, competitive analysis, and technical audits. This thorough redesign process gives us a complete picture before moving forward. Starting a website redesign project requires a deep analysis of these findings to create a roadmap.

We want to understand your business goals, your competitive landscape, and any technical debt that might be holding you back. This foundation confirms we're solving the right problems, not just the obvious ones. We look at page speed using Google PageSpeed Insights, mobile performance, accessibility issues, SEO health, and overall web design success. We also review Google Search Console data to identify indexing issues and search performance opportunities. Comprehensive analysis provides valuable insight into optimization opportunities.

<div tabindex="-1">
<div>
<div dir="auto" data-message-author-role="assistant" data-message-id="9416ae9b-da72-4a0e-b6a0-45b67d5f7193" data-message-model-slug="gpt-4o">&nbsp;</div>
</div>
<div>
<div>
<div tabindex="-1">
<div>
<div dir="auto" data-message-author-role="assistant" data-message-id="5ed11628-4c11-47de-88a1-081d2de98796" data-message-model-slug="gpt-4o">
<div>
<div>
<p data-start="0" data-end="164" data-is-last-node="" data-is-only-node="">Two women and one man collaborate at a whiteboard covered in diagrams, sketches, and colorful sticky notes in a brightly lit, modern office setting.</p>
</div>
</div>
</div>
</div>
<div>&nbsp;</div>
</div>
</div>
</div>
</div>
<p>A woman and a man sit together in a modern office, smiling while discussing something on a laptop screen. The woman is typing while the man gestures with his hands.</p>

strategy before design

Conversion architecture comes first. We map user journeys before touching visuals, building the structure that will guide visitors toward action. Understanding user experience from the first click to final purchase shapes every decision we make. Each touchpoint in the user journey is optimized to reduce friction and build momentum toward conversion. Defining your redesign goal early keeps every strategic decision aligned with measurable business outcomes. Your redesign strategy needs content that sells. We plan information hierarchy, messaging, and calls-to-action that align with how people buy and speak directly to your target audience. Every piece of content serves a purpose, whether it's building trust, answering objections, or moving visitors closer to conversion. Our web design principles prioritize these conversion paths over decorative elements.

the website redesign process

Two people collaborating at a whiteboard filled with colorful sticky notes labeled with project terms like "CONTENT", "PRODUCT", "USABILITY", and "LAYOUT", while one person holds a clipboard showing wireframes of mobile app screens.

Every successful redesign follows a proven process. We spend the first few weeks learning everything about your business, audience, and website performance. This includes analytics review, user research, stakeholder workshops, and competitive analysis. We identify your strengths, weaknesses, and biggest opportunities for improvement. Our structured design process keeps every critical element accounted for.

Two people reviewing website wireframe designs printed on paper, surrounded by office supplies including a cup of coffee, smartphone, and a layout flow diagram on a white desk.

Before any visual design begins, we map out your site structure. How should content be organized? What's the logical flow from homepage to conversion? We create sitemaps, user flows, and content hierarchies that make sense for your specific audience and business model. With structure in place, we create wireframes that show layout, hierarchy, and functionality without getting distracted by colors and fonts.

A person holding a smartphone displaying a product page for "New Fall Arrivals" while working on a laptop that shows both the same product page and the HTML/CSS source code in a developer environment.

Now we layer in your brand. We create high-fidelity mockups that show exactly how your new site will look. This includes typography, color systems, imagery style, graphic design elements, and all the visual components that make your brand recognizable and trustworthy. The visual web design stage ensures every page is consistent. From your homepage to product pages and every landing page in between, we maintain visual consistency and strategic purpose. Our website design approach prioritizes both aesthetics and conversion performance. Our web designers and developers build your site with clean, modern code. We prioritize performance, accessibility, and maintainability. Our team uses modern web development practices to build a fast, stable site.

Start Your Redesign

common redesign mistakes to avoid

Many redesigns fail because teams make predictable mistakes. Making decisions based on personal preferences instead of user behavior leads to beautiful sites that don't perform. We let data guide every choice, from navigation structure to button placement. Often, a website refresh is enough for small updates, but larger issues require a full rebuild. Desktop-first thinking still dominates many site redesign efforts, even though most traffic comes from mobile devices. We design for mobile first, then scale up to desktop, so the majority of your audience gets the best possible experience. Our responsive design methodology confirms your site adapts to any device, from smartphones to tablets to large desktop monitors. A redesign can tank your search engine rankings if not handled properly. We implement redirects, preserve URL structures where possible, optimize new pages, and follow technical search engine optimization best practices.

<p>A person working at a desk with a large desktop monitor displaying code, holding a printed system diagram in one hand while typing on a keyboard with the other. Laptops and documents surround the workspace, suggesting a development or technical planning session.</p>
A woman with long blonde hair and glasses is leaning over and pointing at a laptop screen while explaining something to a man in a blue plaid shirt who is attentively looking at the screen.

testing and launch optimization

Before launch, we test everything. Functionality, forms, checkout flows, mobile experience, page speed, and browser compatibility. We catch issues before your customers ever see them. We also measure user engagement metrics to confirm the new design outperforms the old one across key indicators. The final stage of the website redesign project involves refining these findings. Launch day is just the beginning. We monitor analytics closely, gather user feedback, collect insights, and make data-driven improvements. The first few weeks post-launch often reveal optimization opportunities we couldn't have predicted. Small changes during this period can have outsized impact on performance. These improvements don't happen by accident. They're the result of strategic planning, careful execution, and our proven redesign process. Iterative changes drive continuous improvement.

what we offer

Custom BigCommerce Design
Custom BigCommerce Design

We build branded storefronts that stand out and sell more.

Performance Optimization
Performance Optimization

Database query optimization, caching strategies, and code efficiency that maintain fast experiences even as your catalog and traffic grow across the entire app infrastructure through optimized code execution.

Conversion Rate Optimization
Conversion Rate Optimization

Data-driven changes that improve checkout completion

Complete Website Redesign Services
Complete Website Redesign Services

Full-scope projects from discovery through launch with strategic planning and execution.

UI/UX Redesign and Optimization
UI/UX Redesign and Optimization

Interface improvements focused on usability, conversion, and modern design standards.

Ecommerce Platform Redesigns
Ecommerce Platform Redesigns

Specialized redesigns for online stores with focus on product pages and checkout optimization.

Mobile-First Responsive Design
Mobile-First Responsive Design

Design and development that prioritizes mobile users while delivering excellent desktop experiences.

Custom Website Redesign
Custom Website Redesign

Tailored solutions built specifically for your business needs, audience, and conversion goals.

Shopify Theme Customization
Shopify Theme Customization

Custom theme development and optimization for Shopify stores.

WordPress Redesigns
WordPress Redesigns

Complete WordPress site rebuilds with modern themes and performance optimization.

Brand Integration and Visual Identity
Brand Integration and Visual Identity

Design systems that align your website with your overall brand identity.

Content Strategy and Creation
Content Strategy and Creation

Strategic content planning, writing, and optimization for conversion and SEO.

A website redesign is an investment in your business infrastructure. Working with specialists who understand both design and conversion means building a thing that looks professional and performs measurably better than what you have now. A well-executed redesign pays for itself many times over through increased revenue, reduced support costs, improved customer satisfaction, and a stronger online presence. Our website redesign service delivers measurable ROI through strategic planning and expert execution.
A website redesign is an investment in your business infrastructure. Working with specialists who understand both design and conversion means building a thing that looks professional and performs measurably better than what you have now. A well-executed redesign pays for itself many times over through increased revenue, reduced support costs, improved customer satisfaction, and a stronger online presence. Our website redesign service delivers measurable ROI through strategic planning and expert execution.

why choose our redesign services

<p>Software developer working at a desk with multiple monitors, featuring certifications for E-Commerce UX, BigCommerce BIG DEV, and Shopify Premier Partner displayed prominently over the screen.</p>
Ecommerce Expertise

We've redesigned dozens of ecommerce sites across industries. We know product pages, checkout flows, and the small details that impact cart abandonment. Our approach focuses on user experience at every touchpoint, from homepage to thank you page. When customers can navigate intuitively and find what they need quickly, conversion rates climb. Sometimes the better web design wins even when the product is similar. Our web design expertise and thoughtful UX design help your site turn potential customers into buyers efficiently.

<p>A team of professionals collaborating in a modern office, with a laptop displaying a colorful analytics dashboard at the center of the table.</p>
Data-Driven Decisions

We don't guess. Every design choice is informed by analytics, user testing, and conversion research. Your website design is built on evidence, not opinions. This approach keeps the user experience smooth and friction-free. Merging web design with user psychology helps us identify high-performing elements and preserve them. Strategic changes based on data beat wholesale transformations based on opinion. Clear, measurable goals guide better decisions and let us prove ROI.

<p>Group of professionals engaged in a meeting around a wooden table, with laptops displaying charts, suggesting a data-driven team discussion or strategic planning session in a modern office setting.</p>
Full-Service Execution

From strategy to launch, we handle everything. No coordination headaches with multiple vendors. One team, one vision, one unified approach. We manage every aspect of your website redesign project from initial planning through final deployment. Our team manages the entire website development and web development lifecycle. We migrate your existing website content, create new content where needed, and optimize everything for search engine visibility and conversion. Our developers build your site with clean, modern code while our digital marketing specialists optimize it for performance.

Post-Launch Support

Launch day isn't the finish line. We monitor performance, gather feedback, and make adjustments to optimize results after you go live. We track key metrics, analyze user behavior, incorporate feedback, and implement improvements based on real-world performance data. Your new website continues to improve through ongoing optimization, ensuring your investment delivers returns long after launch.

ready to transform your website?

Ready to work with a website redesign company that understands both design and conversion? Contact our team today to discuss your website redesign needs and discover how our strategic approach can transform your underperforming site into a revenue-driving asset that delivers measurable business results. Strengthen your digital presence with a new website that converts and drives growth.

FAQs

Timeline depends on site complexity. A straightforward website redesign takes 8-12 weeks. Larger ecommerce sites with custom features may take 12-16 weeks.

If your site has fundamental structural issues, outdated design, or poor mobile performance, a full redesign delivers better results than incremental fixes. Successful web design is about long-term performance.

Not if it's done right. We implement proper redirects, maintain URL structures where possible, and follow technical SEO best practices throughout the project.

Absolutely. We work within your existing platform or recommend migration if it makes strategic sense. Our website redesign consultant team evaluates your current platform capabilities before making recommendations.

Investment varies based on scope, features, and complexity. Most projects range from $25,000 to $100,000+.

We audit your current content, keep what works, improve what doesn't, and create new content where needed. Our analysis includes examining website traffic patterns to understand which content connects most with your audience.

Yes. While we specialize in ecommerce and B2C, we also handle B2B website redesigns with lead generation and complex product catalogs.

Yes. We integrate with CRMs, email platforms, analytics tools, payment processors, and most business software. For example, we can connect your redesigned website to your existing marketing automation platform without disruption.

A full redesign rebuilds your site from the ground up with new structure, design, and functionality. Our website refresh services focus on strategic visual and content updates without changing the underlying architecture.

Yes. Beyond the initial launch, we provide ongoing website improvement services including performance monitoring, conversion optimization, and new feature development.

Absolutely. We offer responsive website redesign services that can focus specifically on mobile optimization while maintaining your desktop experience.

Yes. While our standard timeline is 8-16 weeks, we can accommodate expedited website revamp services for urgent business needs.

contact us

Ready to make a move? Drop us your info and we’ll get right on it.

First Name
Last Name
Email
Phone Number
Company Name
Website URL
Message
Security Question: What is the sum of 15 + 5?

Arctic Leaf Inc. needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.