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Zuzka Light

zuzka light

Klaviyo
Custom Email Design
Marketing Automation
Content Creation
Digital Marketing
Brand Strategy
Consulting
Health / Beauty
Content Marketing
Zuzka Light Portfolio

Zuzka Light, a fitness creator offering memberships and wellness programs, partnered with us to elevate her email marketing. We redesigned her templates, launched 7 essential flows, and added a high-converting pop-up to grow her list. We addressed major deliverability issues and rolled out campaigns to support IP warming, drive conversions, and re-engage past customers. Email is now a key channel driving growth and customer connection.

the brief

Arctic Leaf rebuilt Zuzka Light’s email marketing with automated flows, improved deliverability, and strategies to drive membership and revenue growth.

159%

Increase in Open Rates

A fit adult woman standing outdoors near a swimming pool, wearing a black sports bra and holding a bowl of green salad, looking down at the bowl with trees and greenery in the background.

performance highlights

  • Open rates jumped 159%, climbing from 21% to 55%
  • Spam complaint rates dropped 52%, restoring deliverability health
  • Welcome Series converted new leads into paying members faster
  • Winback flows reactivated lapsed customers
  • Abandonment flows captured missed sales opportunities
  • Subscriber list grew through optimized pop-up strategy

52%

Drop in Spam
Complaint Rates

A fit adult woman wearing a black bikini and sunglasses stands outdoors among rocks and pine trees, posing confidently against a bright blue sky.

key points of work

  • Designed a full set of custom-branded email templates
  • Launched 7 automated flows, including Welcome, Winback, Cart & Browse Abandonment
  • Fixed deliverability issues through IP warming and DNS corrections
  • Reclassified sends between marketing and transactional for sender health
  • Added high-converting website pop-up for lead capture
  • Built a framework in Klaviyo ready for future dynamic app integrations
  • Rolled out targeted campaigns supporting IP warming and subscriber conversion
A fit adult woman performing a strength exercise outdoors by a pool, holding two dumbbells while balancing in a low lunge position, wearing a bright sports bra and athletic shorts.
Three tall mobile website mockups displayed side by side for a fitness brand called ZGYM, featuring a blonde athletic woman demonstrating workouts. The screens show a welcome page, guided programs and meal plans, and a bodyweight workouts section with call-to-action buttons, all set against a dark, starry background.

how arctic leaf helped

We rebuilt Zuzka Light’s email engine from scratch, turning a weak channel into a membership machine. Our work established a strong automated foundation, repaired deliverability, and got campaigns firing again. Every step was designed to convert leads, re-engage past buyers, and build lasting revenue.

Lifecycle Flows and Segmentation
Automated flows like Welcome, Winback, and Abandonment converted both new and lapsed users, fueling membership growth and customer retention.

Campaign Strategy and Execution
Campaigns were crafted to rebuild sender trust, warm up audiences, and convert subscribers during critical account recovery phases.

Performance and Platform Optimization
Deliverability fixes and new lead capture tools brought emails back to inboxes, while Klaviyo’s structure was set up to scale with Zuzka’s fitness app launch.

A fit adult woman standing outdoors in a snowy setting, wearing a black sports bra and an open winter jacket with a fur-trimmed hood, sunlight highlighting her face and toned midsection, with snow-covered trees in the background.

results

Arctic Leaf’s rebuild turned Zuzka Light’s email from a liability into a growth weapon. Open rates more than doubled, spam complaints were cut in half, and automated flows now power ongoing member acquisition and retention. With email back on track, Zuzka’s brand has a direct, profitable line to her audience, and room to grow.

A fit adult woman performing a plank row exercise outdoors, balancing on dumbbells with one leg raised, wearing a black sports bra and shorts beside a swimming pool, focused and engaged in strength training.

interested? check out more of our work!

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