level select cbd

Platform

Services

Custom IntegrationFlow ConfigurationPerformance Analysis & ReportingLead CaptureContent MarketingEmail Marketing

Industry

Lifestyle

49% of Monthly RevenueAttributed to Campaigns

42% Campaign Open Rate

2% Click Rate

23% Flow Revenue ImprovementDuring Downturn Periods

Close-up of a woman in a white tank top applying a roll-on deodorant to her upper arm, looking off to the side against a neutral background.

49%of Monthly RevenueAttributed to Campaigns

the brief.

Arctic Leaf helped Level Select boost revenue and engagement with optimized email marketing, UX/UI improvements, and custom ecommerce integrations.

Close-up of a person wearing a gray T-shirt spraying deodorant from an aerosol can onto their forearm against a plain background.

42%Campaign Open Rate

performance highlights.

Email marketing contributed 49% of monthly revenue on average
Achieved campaign open rates of 42%, surpassing the industry average of 36%
Click rate (CR) for campaigns averaged 2%
Improved flow revenue by 23% during downturn periods
Delivered over 600% ROI on email-driven revenue month-over-month

Top-down view of a seated person with bare legs holding an open jar of light green cream, one hand lifting the lid, on a concrete floor with a dumbbell and athletic shoes nearby.

2%Click Rate

key points of work.

- Developed a targeted email marketing strategy and custom flows
- Optimized UX/UI for better user engagement
- Integrated tools like Yotpo, OrderGroove, and Cart Rebuilder to boost conversions
- Managed and segmented email lists for maximum reach and deliverability

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how arctic leaf
helped.

We transformed the client’s email program into a consistent revenue engine by focusing on automation, segmentation, and high-performing content. The strategy drove growth, retention, and real ROI.

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Lifecycle Flows and Segmentation

Automated flows like Cross-Sell and Replenishment accounted for up to 23% of monthly revenue and encouraged repeat purchases.

Campaign Strategy and Execution

Timely, offer-led campaigns consistently drove 40% to 57% of total monthly revenue, becoming a primary growth channel.

Performance and Platform Optimization

Tools like Yotpo, OrderGroove, and Cart Rebuilder helped increase LTV and conversion while delivering an average monthly ROI over 600 percent.

A person in a sleeveless top holds a small Level Select CBD stick in both hands, examining the blue-and-white label, with the background softly blurred.

>600%ROI on Email-Driven RevenueMonth-Over-Month

results

Arctic Leaf’s email strategy drove measurable, sustained impact across the client’s business. Email became the top revenue channel, consistently contributing 40% to 57% of monthly sales. Automated flows built a strong retention foundation, while targeted campaigns captured peak-season momentum. With an average ROI exceeding 600%, our work turned email into both a growth driver and a profitability engine.