demdaco email marketing case study

Platform

Bloomreach

Services

Platform MigrationFlow ConfigurationLead CaptureContent Marketing

Industry

Home / Garden

329% Increase In Click Rate

154% Increase In Open Rate

55% Decrease In Unsubscribe Rate

Two tablet screens display DEMDACO promotional content: one shows a welcome email offering 10% off a first order with a kitchen scene background, and the other highlights customer favorites such as home décor, blankets, and mugs.

overview

With a migration to Bloomreach’s all-in-one platform, powerful email flows, and strategic segmentation, we took DEMDACO’s email marketing to the next level.

In order to honor the thought and craftsmanship of the DEMDACO brand, our team sought to provide a smooth ESP transition and leveraged Bloomreach’s frequency policy to engage subscribers and boost performance.

Laptop screen showing the DEMDACO website homepage with a “Garden Party” feature banner, floral planters on a table, a navigation menu across the top, and illustrated product category icons displayed below.

what they needed.

The DEMDACO brand specializes in curating artisan gifts and home decor items to foster meaningful connections in the lives of their customers. Under DEMDACO, the Willow Tree brand furthers that goal and seeks to heal, comfort, and inspire through their collection of unique, hand-carved sculptures by artist Susan Lordi.

As their business grew, DEMDACO began looking to expand their email marketing impact to increase conversion. They wanted a provider that would not only offer a more customized experience for marketers, but one that would also integrate easily with BigCommerce, their e-commerce platform.

Overhead view of several hands clinking glasses of a pink citrus drink garnished with orange slices above a wooden table set with plates of crackers, cheese, grapes, nuts, and grilled food.

329%Increase In Click Rate

finding the right platform.

As a partner, Arctic Leaf was able to connect the brand directly to Bloomreach’s experts, allowing them to explore the platform and ensure our team was in touch with their needs. With its integration with BigCommerce, flexible tools, and rich data reports, Bloomreach proved to be the ideal candidate for DEMDACO. Working closely with DEMDACO, our team created a streamlined migration and flow setup strategy tailored to their new platform.

Within a few months, the Arctic Leaf team completed migration of DEMDACO’s data and shifted gears to focus on optimizing campaigns. Our first stop: recovering lost revenue and revamping the brand’s segmentation strategy.

Email-style promotional image for DEMDACO showing a styled kitchen scene with baked goods on a countertop and text reading “Welcome to DEMDACO — 10% off your first order. Use code: HELLOFRND,” along with a “Shop Now” button and a note about free shipping on orders over $75.

Section of a DEMDACO promotional email showing a child hugging a plush teddy bear beside text about 20 years of artisan-inspired gifts, followed by a “Customer Favorites” heading with product images including a white plate with a red heart and a folded gray throw blanket.

Lower section of a DEMDACO email showing customer favorite products, including a woman wearing a cream giving shawl and a beige mug with a heart, followed by a “Shop Now” button, an “Ask the Experts” gift recommendation banner, and category links such as Home & Living, Giving Collection, Baby & Kids, and Kitchen & Entertaining.

A person sitting cross-legged on a soft, textured surface, wearing a light, flowing robe and holding a beige ceramic mug with a heart design on the front, creating a cozy, relaxed atmosphere.

154%Increase In Open Rate

frequency policy.

Bloomreach’s frequency policy is a feature which limits the number of emails sent to customers and subscribers, allowing a brand finer control over unsubscribe, complaint, and spam rates.

The Arctic Leaf team recommended using the Smart Newsletter Policy and updating the brand’s segmentation strategy to better align with their audience. As a result, we saw a significant increase in open rate and click rate as well as a nearly 70% decrease in bounce rate.

Three decorative ceramic containers on a tray: a small planter with a spiky green succulent, a gnome-shaped jar with a pointed lid and red heart detail, and a striped jar with a cork lid and red hearts, styled on a tabletop with a black-and-white cloth.

55%Decrease In Unsubscribe Rate

continued optimization.

To continue ramping up email performance and draw in more revenue, our team is building out additional flow optimization strategies. With campaign audits and in-depth flow analysis, our team aims to identify the gaps where new flows might better capture the brand’s audience.