Yotpo Ending Email & SMS Services
Migration Support With a Clear Plan
With Yotpo ending email and SMS, brands currently relying on Yotpo email, Yotpo SMS, and other SMS products will need to transition their systems before December 31, 2025.
If you are a Yotpo user, your campaigns, automations, and communication with your customers tied to email marketing and SMS marketing will need to be rebuilt on a new platform.
Arctic Leaf manages that transition from planning through launch, with a focus on keeping your retention systems stable and performing.
What This Migration Actually Involves
Moving off Yotpo email is not just exporting contacts and selecting a new provider. A proper migration includes:
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Auditing your current email and SMS performance
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Rebuilding flows and automations without revenue gaps
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Preserving segmentation, consent, and compliance for your customers
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Reconnecting integrations across your ecommerce platform
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Protecting deliverability through domain warming
Most brands underestimate this. That is where things break.
How the Migration Works
Most migrations are completed within a four to eight week window depending on complexity.
The process starts with a review of your current system. We map how your Yotpo email setup, automations, and data structures support your email marketing strategy and how they connect to your customers.
From there, platform selection is based on how your business operates. Some brands require deeper segmentation for email marketing, while others rely more heavily on SMS engagement with active SMS subscribers.
Once a platform is selected, we move into rebuild and setup. Your data is transferred, templates are recreated, and each email campaign and automation is rebuilt inside the new environment.
Before launch, every flow is tested and validated. Domain warming is handled carefully to protect deliverability and maintain inbox placement.
Where Migrations Fail
Issues tend to show up when key steps are skipped or rushed. The most common problems include:
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Automations that fail to trigger correctly
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Deliverability drops from improper domain setup
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Missing or broken integrations with your ecommerce platform
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Loss of segmentation or targeting logic
These are avoidable with proper sequencing and testing.
Platform Flexibility
We work across Klaviyo, Attentive, Omnisend, and other providers. Platform selection is based on your requirements.
Your system is rebuilt to support your full retention ecosystem, including integrations with tools like Yotpo reviews, your loyalty program, and broader Yotpo loyalty systems. These elements can continue working alongside your new email and SMS setup without disruption.
Planning Your Transition
You can continue using Yotpo through the end of 2025, but planning early allows for proper setup and testing.
Starting early gives you time to evaluate platforms, rebuild your system correctly, and monitor performance before fully switching over your email marketing programs.
Working With Arctic Leaf
Arctic Leaf supports the full migration lifecycle, including strategy, rebuild, testing, and launch. The focus is on execution and continuity so your programs continue to operate throughout the transition.
Let’s Move
If you are preparing to move off Yotpo, we will map your current system, rebuild it on a new platform, and guide the transition through launch.
Reach out when you are ready to start planning.
