Redwood Outdoors specializes in providing off-grid outdoor hot tubs and saunas to delight outdoor enthusiasts. To bring their customers closer to nature with their high-quality products, they were looking to refresh their website’s user experience. With the power of BigCommerce, we revamped their website from the ground up to offer an enhanced user experience that centers on customer satisfaction and accessible information.
We redesigned the homepage to highlight brand videos, user-generated content, and reviews, ensuring products and customer satisfaction were immediately visible.
Next, we revamped product pages with custom icons to showcase key features and intuitive accordions for specs, warranty, and add-ons.
For customer service, we created FAQ and Product Assembly Manual pages with accordion menus for easy access to information.
To best serve the brand’s highly curated catalog, our team decided against adding a search function and instead focused on creating a brand new sleek and easy-to-use mega menu. As a result, customers are able to familiarize themselves with the brand and product options as they explore the categories at their own pace.
In order to appeal to a wider range of customers, it was vital to emphasize Affirm as a payment option throughout the website – especially on product listing pages. We opted to highlight these additional financing options by including the Affirm icon and starting prices within each product card as well as including callouts on the homepage and as a sticky link under the main navigation.
With the newly polished website live, our team is continually optimizing features and creating new pages to further flesh out the customer experience and bring potential buyers closer to the brand.
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