Shopify Plus Automation Tactics for Growth

Shopify Plus focuses on running smarter through automation. It reduces manual work by handling routine tasks, allowing your team to focus on higher-impact activities.

Here are five automation tactics your Shopify Plus store can implement immediately.

1. Automate Order Routing with Shopify Flow

Set up logic to route wholesale orders to a different warehouse, flag VIP customers, or apply special shipping tags.

2. Launch Events with Ease Using Launchpad

Pre-schedule everything from product releases to site-wide discounts. Launchpad helps reduce risk and stress during high-traffic promotions.

3. Smart Discounts with Script Editor

Apply dynamic promotions based on customer behavior, cart value, or products selected. For example, “Buy 2, get 1 at 50 percent off” can run automatically.

4. Inventory Alerts and Low-Stock Rules

Notify your warehouse or purchasing team when a specific product drops below a threshold. This keeps you proactive rather than reactive.

5. Loyalty-Based Email Flows

Use Flow to trigger automated emails or third-party CRM workflows when customer milestones are hit. Perfect for retention marketing.