OnTap with Arctic Leaf is a discussion series where merchants and industry leaders join us for open, honest conversations about what's actually working in e-commerce. Each episode features expert tips, real solutions, and proven strategies from people who've been in the trenches.
he series has wrapped up its main run, but follow us for occasional special episodes!
Check out our OnTap episodes below. We've got full discussions and quick-hit minis for when you're short on time!
Ecommerce Strategy • Growth & Optimization • Technology & Tools
CBD sales spiked 39%. Learn replenishment flows, educational content, and tactics that build trust during COVID-19.
Mid-market brands are getting hit with demand letters. Learn ADA compliance tools to protect your business legally.
SMS gets 90% read rates in 3 minutes and 8x email CTR. Discover how to drive serious ROI without annoying customers.
Subscription merchants see 4-6x higher CLV. Learn models and tactics that turn one-time buyers into loyal subscribers
Universal Analytics ends July 1, 2023. Get your migration plan before you lose data and learn GA4's new tracking
Learn how zero-party data and "non-creepy" personalization boost CLV. Explore data-driven UX, the "P-Alive" model, and why micro-influencers win in 2026.
Master GA4's event-based model, avoid tracking bugs, and set up e-commerce events before Universal Analytics dies
Referred customers spend 11% more and refer 5x as often. Turn satisfied customers into advocates beyond discounts
Export your UA data before it's gone. Final GA4 setup tips for conversions, custom reports, and reliable tracking.
66% of customers care about sustainability. Learn how carbon offsetting boosts conversions by 22% and retention by 62%.
B2B e-commerce will hit 39% by 2030. Discover the crawl-walk-run approach and strategies to capture growth now
OnTap - A Discussion Series
CBD sales spiked 39%. Learn replenishment flows, educational content, and tactics that build trust during COVID-19.
Mid-market brands are getting hit with demand letters. Learn ADA compliance tools to protect your business legally.
SMS gets 90% read rates in 3 minutes and 8x email CTR. Discover how to drive serious ROI without annoying customers.
Subscription merchants see 4-6x higher CLV. Learn models and tactics that turn one-time buyers into loyal subscribers
Universal Analytics ends July 1, 2023. Get your migration plan before you lose data and learn GA4's new tracking
Learn how zero-party data and "non-creepy" personalization boost CLV. Explore data-driven UX, the "P-Alive" model, and why micro-influencers win in 2026.
Master GA4's event-based model, avoid tracking bugs, and set up e-commerce events before Universal Analytics dies
Referred customers spend 11% more and refer 5x as often. Turn satisfied customers into advocates beyond discounts
Export your UA data before it's gone. Final GA4 setup tips for conversions, custom reports, and reliable tracking.
66% of customers care about sustainability. Learn how carbon offsetting boosts conversions by 22% and retention by 62%.
B2B e-commerce will hit 39% by 2030. Discover the crawl-walk-run approach and strategies to capture growth now
Design & Branding • Process & Communication • Team Insights
First impressions happen in 0.05 seconds. Learn the strategy behind colors, positioning, and brand consistency.
Use AI for brainstorming and speed without losing your human voice. Practical ChatGPT tips for content creators.
Clear communication prevents scope creep and contradictory feedback. Tools and tactics for smoother UX projects
Smart taxonomy and navigation help customers find what they need. Real case studies from automotive to craft sites
OnTap Lite - A Mini Discussion Series
First impressions happen in 0.05 seconds. Learn the strategy behind colors, positioning, and brand consistency.
Use AI for brainstorming and speed without losing your human voice. Practical ChatGPT tips for content creators.
Clear communication prevents scope creep and contradictory feedback. Tools and tactics for smoother UX projects
Smart taxonomy and navigation help customers find what they need. Real case studies from automotive to craft sites
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