Marketing Fundamentals: A Back-to-Basics Guide for Modern Marketers
Welcome to our "Back to Basics" series: your go-to guide to mastering core marketing concepts in a world that’s constantly evolving. Whether you’re new to digital marketing or looking to ground your strategy in proven principles, this is the place to get back to what really matters.
In this guide, you’ll find links to in-depth blog posts that unpack key topics, from SEO and PPC to customer journeys, KPIs, and email marketing. Let’s strip away the noise and focus on the strategies that get results.
Marketing KPIs: The Metrics That Matter
Read: What is a KPI? A Complete Guide for Marketers »
Understanding what to measure is just as important as the strategy itself. This guide breaks down key marketing KPIs like conversion rate, CTR, CAC, and NPS, along with formulas like ROAS that keep your efforts accountable. Learn the formulas and how to apply them to keep your campaigns on track.
SEO vs. PPC: Choosing the Right Strategy
Read: SEO vs. PPC: Which Digital Marketing Strategy is Right for You? »
Visibility is everything. But should you go organic (SEO) or paid (PPC)? We’ll show you the pros and cons of both, plus how to make them work together for a more complete approach.
The 4 Ps of Marketing: Then & Now
Read: The 4 Ps of Marketing: A Modern Guide for Digital Marketers »
The foundational 4 Ps (Product, Price, Place, Promotion) still matter, but the way we use them has changed. This blog breaks down how modern channels, technology, and customer behaviour have reshaped these core marketing principles..
Mapping the Customer Journey
Read: The Customer Journey: How to Optimize for Conversions »
From first touch to post-purchase, every interaction counts. This guide breaks down the customer journey and shows you how to optimize for better UX, engagement, and loyalty.
Omnichannel Marketing: Meet Customers Where They Are
Read: What is Omnichannel Marketing & How Can It Grow Your Business? »
True omnichannel marketing connects all your touchpoints, digital and physical. Learn how to create a consistent experience and use the right tools to grow your B2B or e-commerce business.
Click-Through Rate (CTR): Make Every Click Count
Read: The Ultimate Guide to Click-Through Rate (CTR) & How to Improve It »
CTR measures how well your content connects with your audience. This guide covers how CTR works across search, display, and email, with tips to increase engagement while keeping the user experience strong.
PPC Advertising 101: Maximize ROI on Paid Campaigns
Read: PPC Advertising 101: How to Run a Profitable Pay-Per-Click Campaign »
New to PPC? This guide shows you how to plan, launch, and optimize campaigns that deliver results without draining your budget.
SEO Best Practices for 2025
Read: SEO Best Practices: How to Improve Your Google Rankings in 2025 »
Search engines don’t stand still, and neither should your SEO. This guide covers technical SEO, backlink strategies, and canonical tags, all with a forward-thinking approach to keep your site competitive in 2025 and beyond.
First-Party Data: Thrive in a Cookieless World
Read: The Power of First-Party Data: How Brands Can Adapt in a Cookieless World »
With privacy laws changing, first-party data is your best option. Learn how to collect and use it for smarter, compliant segmentation and personalization.
Why Are My Emails Going to Spam?
Read: Why Are My Emails Going to Spam? & How to Fix It »
Even the best campaigns can end up in spam. Learn why it happens, how to improve deliverability, and how to apply email best practices that keep your messages out of junk folders and landing where they belong.
Ready to Level Up Your Marketing Fundamentals?
This series is just the start. Master these basics, and you’ll be ready to create smarter strategies and stronger campaigns. Bookmark this page and come back when you need a quick refresh or want to go deeper.
